Workshop 1: Day 2
1-
Ribbon exercise
-
Each participant will define a need, which
should be satisfied by a member of the group.
Ex: participant 1: my NGO is
preparing a summer camp program and we need volunteers to mentor
Participant 2: we had the same activity last year
and we worked with college students who
volunteered with our NGO during summer vacation.
-
The ribbon will go from the person that asks
the question to the person that answers the question,
-
At the end of this exercise, 25% or 50% of the
group needs may be satisfied because questions were asked and this is what
social media is mainly about and networked will be weaved with the ribbon.
2-
Brainstorming on yesterday’s session
3-
SM strategy template
4-
SMART: introduce SMART through examples and
then ask participants to SMART their actions through a group exercise.
5-
Identify your audience: in this section, we
explained to participants the need to identify their audience by focusing on:
-
Main/core audience
-
Relays/mediators: people and groups that can
help relate/reach to their main audience
Ex: Qwitter:1- main audience is smokers who would like to
quit smoking 2- Relays might be Doctors, hospitals that work on anti-smoking
programs, wives can also be part of our target
6-
Then I moved to relating a specific audience to
a specific social media tool
Ex: qwitter: smokers & Twitter
7-
SM cards game (each SM card has a specific
number of points)
Which SM tools for which action:
participants will be divided into groups. Each group will define an action and
will select SM tools/strategy to conduct their action. Each group should not
exceed more than 6 points in total. Participants will brainstorm with each
other and then each group will present their SM strategy.
Find our workshop 1 day 2 PPT on: LINK
