7 steps to outline your Blog Content Strategy
7 steps to outline
your Blog Content Strategy
What is
content strategy?
It is a
process that helps you plan, create, distribute a useful content to meet your
NGO as well as your audience objectives.
When you
decide to create a blog for your NGO, the content you display on your site
becomes the link between your NGO and your audience. It will either help your
meet your audience expectations and your objectives as an NGO or it will fail
you.
It is
important to strategically plan you blog content rather than taking the habit
of random posting and these are that can help you achieve that:
1-
Define
your goals an NGO:
2-
Define
your blog objectives:
3-
How
will your blog support your NGO?
4-
Team
work: a blog can be run by one person but in the framework of NGOs, it is better
to have a team
5-
Divide
tasks and responsibilities: design/ delegate the right task to the right person
6-
Identify
content:
-
Start
listening: this will help you determine your audience expectations. What would
engage users to your blog? Start using listening tools and search methods.
-
Diversify
your content: interviews,
articles, guests, your success stories, summary of your NGO
activities/updates, videos, photos
7-
Set
a timeline: prepare a timeline that will help you organize your content
strategy (you can use google calendar as a tool)
