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Arkhabil Association of Cultures for
Development is a local association is
located 5 kilometers from the city of Azrou in the village of Ait Oualla in
Tigrigra constituency and it is a non-governmental
organization that has several goals including cultural, educational, environmental, health
and tourism and organizes several
activities to help promote and advance
the region.
Follow our updates on Twitter: arkhabiltakafat
Why did you join E-mediat Morocco Program?
We joined the program to learn social media tools and use them to
publicize our association and its activities and the creation of partnerships
with various associations and NGOs and find resources for our association. We enjoy being part of this program and we appreciate training method which focuses on both theory and
practice and this complementarity has helped us understand better Social Media
tools through which our NGO became more open than before.
How does your NGO use Social Media tools?
Our NGO uses Social Media tools by relating each tool to the other
instead of using them separately. We learned that separating social media tools
will not help us reach the maximum of people. We also learned through the
e-mediat program to use Social Media tools within a strategic plan to promote
our NGO and increase our audience and network. This program has helped move
from an NGO that is known at the local level to the international level.
Examples of growth in your organization due to
Social Media tools:
Thanks to Social Media tools, our NGO became popular at the regional,
national and international levels. At the local level, our NGO has reached a
bigger audience and this was not the case before. We also started a participatory approach and
this is how our audience learn and get involved in our activities and
enjoy the right to express their opinions and propose new activities. For
example, we organized a mini-soccer tournament after Ramadan and we were able
to enroll 18 teams from different villages in our constituency and the city of
Azrou thanks to Social Media tools and before we were unable to reach even 10
teams.
What goals have you been able to reach as NGO
through Social Media tools?
Social Media tools have helped us promote our NGO's activities
nationally and internationally and build a strong network. In addition to that,
we have been able to create partnerships with other NGOs. These tools have also helped us communicate
with a large audience that can express their opinions and propositions and
hence build and strengthen our network.
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